Wednesday, October 13, 2010

AutoWeek Launches iPad App

AutoWeek expands its media brand with the launch of an all-new iPad application. Developed with mobile publishing platform solution provider PixelMags, the AW app is a feature-rich, interactive environment that takes a simple page-turning magazine app and redefines the experience. Readers will be able to get embedded video, photo galleries, audio and direct-link access to Web sites without leaving the application. Additionally, to send a comment to an author, a reader can click a mouse to launch an e-mail.

"This is another extension of the AutoWeek brand," said KC Crain, AW publisher and group vice president of Crain Communications Inc. "The way in which enthusiasts get their information continues to evolve, and we are responding to that demand. The integrated platform that we can offer now to our advertisers bridges the gap between the print and online worlds." What sets this app apart from those of other magazine publishers is its value proposition. Where other publishers seek traditional print subscription prices, AW will broaden its consumer audience by lowering the cost of entry: iPad consumers will get a one-year (26 issues) subscription for $4.99. Single-issue price is 99 cents.

"This is an aggressive approach that begs to be taken," said Dutch Mandel, AW editorial director and associate publisher. "As a company, Crain has invested in the infrastructure to make this an incredible experience for the consumer. We are excited about delivering quality content at a great value while attracting a new, young audience." Launching in conjunction with the October 11 AW New Car Guide, the AW iPad app will replicate its print counterpart. It also includes video drives of the Porsche 911 GT3 and 911 Turbo, the Audi A7 and the Lincoln MKZ hybrid and MKX.

"It puts our readers behind the wheel of a car and brings sight, sound and motion to our print product," said Crain.

Along with these first drives and new-car reviews, the inaugural iPad issue will provide users with more news, additional photography and the ability to test products in a way never seen before, with a share feature that allows magazine copies to be shared with others.

Beyond the standard print edition, the AW iPad app offers advertisers an opportunity to provide an integrated advertising campaign across AW's various media. The AW iPad app, now available on iTunes, joins a portfolio of print, online, podcast, radio, TV, mobile and experiential products.

AutoWeek is America's timeliest source of consumer car news, information and insight. AW delivers information as a fortnightly automotive-enthusiast publication, via the Internet and the iPad, over the radio and video airwaves and through social media. It is owned by Crain Communications Inc. AW is essential to those pursuing automotive passion and remains a must-read for those who live the automotive lifestyle. AW gives readers, viewers and listeners more information more often to satisfy their car fix before the other guys even start their engines.

AutoWeek editors and contributors are available for interviews; contact Amie Martz.

*thanks iclarified*

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